The oral care market is estimated to rise a register growth at a CAGR 5.6% during the forecast period 2021-2031. Global sales of oral care are expected to top US$ 96.1 Bn in 2031
People are putting more emphasis on oral hygiene than ever before as a result of the rise in the prevalence of dental disease worldwide. Together with this, rising dental healthcare costs are a result of increased awareness of the value of maintaining good oral hygiene.
The key players’ investments in product innovation and marketing campaigns that target the largest possible consumer base will help the global oral care market grow.
Moreover, the existence of private/small clinics equipped with dental dispensaries are few of the factors fueling oral care sales. However, competitors are facing a surge of competitive pricing and limited consumer awareness of technological innovations is hindering the growth of the oral care or oral hygiene market.
Over the last few years, there has been a remarkable increase in the volume of oral-related medical problems. As indicated by the WHO, oral sicknesses are the fourth costliest illnesses for therapy in developing nations.
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Driven by the rising incidence of oral diseases, precautionary oral care products have become substitutions than going for medication. Moreover, increasing spending on oral care is paving way for the expansion of the oral care market.
In its recent edition of the study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights into key factors fuelling the demand for oral care products. The report tracks the demand for oral care in 20+ high-growth countries, along with analysing the impact COVID-19 has had on the market.
How Future Outlook of Oral Care Market Compares with Historical Sales?
According the World Health Organization (WHO) over 530 million children suffer from dental disease (dental caries) of primary teeth. The three most common cancers in some of the countries in Asia Pacific include oral cancer such as cancer of the lip or mouth.
Bacterial biofilm formation occur when microorganisms irreversibly attach to and then grow on teeth surface. When biofilm aggregation on dental or gingival tissues happens for a specific timeframe and combined with others factors, it can lead to dental caries or periodontal infection – the key reason for tooth decay.
Because of technological upgrades in the oral care industry, home-use oral care items are easily accessible to shoppers and in a wide range of variety. The toothbrush head is introduced in various structures and sizes; bristles are introduced in various hardness choices (hard, medium, delicate or extra-delicate).
Toothpastes are introduced in various groupings of fluoride and extraordinary renditions present characteristic segments, for example, propolis and jua, for explicit purposes, as tooth blanching, dental disintegration control or to decrease affectability. Mouth washes have a restorative or helpful use, only for mouth refreshing or for controlling plaque, gum disease, and dental caries.
Easy accessibility of a wide range of oral care products and effective marketing strategies have been enabling growth in the market.