A high percentage of people use the internet when they search for local businesses, including dental and orthodontics offices. Gone are the days when patients drive for extended periods of time to find a decent dental practitioner and book an appointment. Instead, people do all of this online and save a lot of time. The health-care industry has adopted strategies through the years to provide people with online solutions.
People are using search engines such as Google to find the best practitioners in their areas. Therefore, you must do all that you can to make sure that you stand out from your competition. What better way to catch the eye of potential customers than by improving your ranking on Google and other search engines?
Dental queries and Google
Compared to a just few years ago, ranking your dental practice for keywords has become a bit tricky. Initially, when people searched for a particular keyword, they saw no more than 10 blue links and some ads. Now, however, search engine results pages (SERPs) are tricky.
If you’re new to SEO, it would be best to follow some tried and tested tips to ensure that your dental practice ranks high on Google. Here’s a word of advice—use local listings as they are a tremendous tool to boost search engine rankings.
SEO tips to improve your dental practice’s visibility
Every marketing plan requires you to know how and where to reach your target audience, and SEO is no different. Once you start addressing the needs of your patients, they will give you attention. It will significantly improve your rankings and help you gain even more attention. Let’s discuss some proven SEO practices that have been fruitful for dentists and orthodontists in increasing client numbers.
Prioritize keywords
Yes, patients use search engines to find dentists, but some also look for specific services. From annual checkups to bridges and whitening, most dental practices offer a variety of services. When people use multiple words to search, it’s called a “long-tail search.” These contain several words and their search volumes are not as high as traditional keywords, such as “dentists” or “dental clinic.” However, the traffic that such queries generate is outstanding. Why? Because these keywords are highly targeted and help with conversions.
For instance, instead of optimizing your site for terms like “dental services,” consider using long-tail keywords such as children’s dentist in (city or state), or dentist in (your area name). You should also include phrases and keywords that describe your services. This will increase traffic and make your website look authentic.
Local search optimization
Most people search for local service providers when it comes to medicine and health. You…
